This book argues that legal persuasion results from making and breaking mental connections. To support this argument, it follows a cognitive science roadmap while the authors road test the directions through rhetorical analysis. By taking a rhetorical approach to persuasion, the authors are able to integrate research from cognitive science with classical and contemporary rhetorical theory, and then to apply both to the taking apart and the putting together of effective legal arguments. The combination of rhetorical analysis and cognitive science yields a new way of seeing and understanding legal persuasion, one that promises theoretical and practical gains. The work has three main.
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